My 30-Day YouTube Monetization Challenge: What Worked, What Didn't, and Lessons Learned
- AJ McMullen

- Aug 12, 2025
- 5 min read
Are you dreaming of turning your passion into profit on YouTube? As a sci-fi fantasy author diving into content creation, I challenged myself to monetize my brand-new YouTube channel in just 30 days—starting from scratch with zero budget. Spoiler: It didn't go as planned. But if you're searching for real-talk advice on how to grow a YouTube channel fast, get monetized quickly, or avoid common pitfalls for new creators, this post is for you. I'll break down my strategies, results, and key takeaways to help you accelerate your own YouTube growth.
Why I Took on the 30-Day YouTube Monetization Challenge
Hi, I'm AJ McMullen, a self-published author of sci-fi fantasy novels like Legacy of the Arcanin Flame and its companion story, The Darkest Day. For years, I've built my author career offline, but in 2025, I decided to revive my dormant YouTube channel focused on writing tips, author life, and creative inspiration. Starting July 1, 2025, with only 14 subscribers, my goal was clear: hit YouTube's monetization requirements (500 subscribers and 1,000 watch hours in 90 days for Shorts-heavy channels) by July 30th.
I committed to posting weekly videos, using free tools, and cross-promoting on social media, all without spending a dime. Why? Because not everyone has a marketing budget, and I wanted to test if organic growth was possible for a niche like authorship. Plus, who wouldn't want to monetize their YouTube channel immediately and turn hobbies into income?
If you're a beginner YouTuber in niches like writing, books, or creative arts, this challenge mirrors the struggles many face. Let's dive into what I did.
Strategies I Implemented to Grow My YouTube Channel
I focused on free, accessible tactics to boost visibility, engagement, and subscribers. Here's a breakdown:
1. Free Tools for Optimization: TubeBuddy and Beyond
I installed TubeBuddy, a popular browser extension for YouTube analytics, SEO suggestions, thumbnail ideas, and tag optimization. It's often recommended for new creators aiming to monetize fast.
What I Loved: The free version offers basic insights into SEO scores for descriptions and tags.
The Catch: Most features (like advanced analytics and competitor research) are paywalled at around $29/month. Since my challenge was zero-budget, I couldn't unlock much value. Lesson: Free tiers are great for starters, but paid upgrades might be necessary for serious growth.
Instead, I relied on YouTube's built-in tools for keyword research and leaned into creating Shorts for quick engagement.
2. Cross-Promotion on Social Media: Reddit, Facebook Groups, TikTok, and Instagram
Promotion is key to YouTube success, so I shared video links across platforms targeting authors, readers, and creators.
Reddit: I posted in subreddits for authors, YouTube creators, and writing communities. Results? Minimal. Posts got buried, with weird comments or no engagement. Reddit demands consistent participation, lurking, commenting, and building karma, which I couldn't commit to alongside content creation. Tip: If you're new, focus on value-adding comments before self-promoting to avoid backlash.
Facebook Groups: Joined groups for authors, self-publishers, and YouTube tips. Similar issue: Without daily involvement, posts got ignored or suppressed (platforms hate external links). No subscriber gains here.
TikTok and Instagram: These were my MVPs! Using Opus Clips (a free AI tool that turns long videos into bite-sized Shorts), I repurposed content for TikTok. I gained ~500 TikTok followers in 30 days, with clips getting solid views. I then cross-posted to Instagram, adding another boost in followers (from a base of 500 inactive ones).
Opus Clips Hack: Upload your YouTube link, and it auto-generates engaging clips. Free version limits conversions, but it's perfect for budget creators.
Results: Analytics showed traffic from TikTok/Instagram, but users rarely clicked through to YouTube. They're platform-loyal, great for building an audience, but not direct subscriber funnels.
3. Leveraging My Author Website for SEO and Content Repurposing
As an author, I transcribed videos into blog posts on my site, AJMcMullin.com. This created a content ecosystem: Watch the video or read the post.
Benefits: Blogs can rank on Google for searches like "how to grow a YouTube channel as an author" or "self-published author tips." I saw 1-2 views per post, but it's a long-game strategy for organic traffic.
Drawback: No immediate YouTube boost. However, it positions me for future SEO wins. Imagine searchers finding my blog, then subscribing to my channel.
4. Content Creation Focus: Weekly Videos and Shorts
I posted every week, mixing long-form writing advice with Shorts (attention spans are short, pun intended). Shorts drove most views, hitting 1,000-2,000 each.
Niche Insight: Authorship isn't "sexy" like gaming or vlogs. Viewers want quick tips, not deep dives into books. My other channel, Iron Titan Cycles (motorcycle vlogs), gained 6 subscribers without new posts, proving evergreen, visual niches grow easier.
The Results: Did I Monetize in 30 Days?
Short answer: No. But the numbers tell a story worth sharing for anyone trying to grow a YouTube channel organically.
Subscribers: Started at 14, ended at 19 (net gain of 5 in 30 days).
Views: 6,020 in the last 28 days—impressive for a newbie!
Watch Hours: 10.9 hours total. Shorts contributed heavily, but long videos lagged.
Comparison: My inactive motorcycle channel gained more subs (15+), highlighting niche impact.
I was shocked by the views but disappointed in subs. 81% of viewers on my last video watched through without subscribing, a common issue for new channels.
Key Lessons for Growing and Monetizing Your YouTube Channel Fast
This challenge wasn't a win, but it was packed with insights:
1. Budget Matters: Free tools like TubeBuddy and Opus Clips are starters, but paid features accelerate growth. If possible, invest wisely once you have momentum.
2. Platform Loyalty is Real: TikTok and Instagram drive views, but converting to YouTube subs requires strong calls-to-action and incentives (e.g., exclusive content).
3. Community Building Takes Time: Reddit and Facebook reward consistency. Don't expect quick wins and aim for 7+ exposures before people engage.
4. Niche Plays a Role: High-engagement topics (e.g., motorcycles) grow faster than niche ones like writing. If you're in a tough niche, focus on Shorts and SEO-optimized titles like "How to Monetize YouTube as a Beginner Author."
5. Long-Term Mindset: Blogging and SEO are slow burns but build sustainable traffic. Viral moments can happen anytime. Keep posting!
Is it possible to monetize in 30 days? Absolutely, if you have an existing audience, viral content, or a hot niche. For most, it's a marathon. I failed the challenge but gained valuable data to refine my strategy.
Ready to Grow Your Own Channel?
If this resonates, check out my YouTube channel for more author tips and creative advice. I post weekly! Hit subscribe, like, and bell notifications to stay updated. Share in the comments: What strategies helped you grow your YouTube channel? Let's chat.
For more details on my 30-day journey, read the full blog series on AJMcMullen.com. Interested in my books? Grab Legacy of the Arcanin Flame (on sale now) or *The Darkest Day* on my site, Amazon, Barnes & Noble, or Kobo.
Until next time, stay fly and write on. What's your YouTube goal, monetization in 30 days or steady growth?











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